Working with the new digital world has been intriguing.

An all too common trend of late has been the lack of communication from Phantom Shoppers. The online shopper that sends a request for information, sits back, receives that information and then never replies and certainly will not provide a phone number. It is not surprising that they do not want to provide a phone number. The inquiries they send in, many times unknowingly sent in, will generate an awkwardly high number of calls from those of us that pay for this “lead”. I understand.

The consumer wants and deserves the best of service and honesty. In delivering that, I for one would like an in kind response… any response at all sometimes would be welcomed.

Communication as well as information is the purpose of all our new technology. Are we unable to embrace this new age with our common sense? Common courtesy is not a thing of the past. As a matter of fact, common courtesy is what most customers are yearning for. Technology has made it possible to hide and be less than courteous with one another.

That’s just wrong. Communicate – involve – encourage – promote – include – and continue the trend that was begun so very long ago….

Stay human.