It had to be green and it had to have a manual transmission and NEW would be bonus!
I “get bumped” every day (someone offers criticism) and I have a chance to respond to “getting bumped” every day. When I hear disparaging words, about the industry and “those salespeople” my challenge is to remember – the auto industry is far from perfect! There is a lot of good happening, within the industry, and as a result of the social impact the industry has, as well. It is the reality of the industry today. People don’t know what they think they do, and that is because we have ready access to research tools like the internet, making us each an instant expert in what we want to research. As a result of instant expertise, or perhaps bad experiences of their own, or that of someone they know, people say things… Continue reading
Working with the new digital world has been intriguing.
An all too common trend of late has been the lack of communication from Phantom Shoppers. The online shopper that sends a request for information, sits back, receives that information and then never replies and certainly will not provide a phone number. It is not surprising that they do not want to provide a phone number. The inquiries they send in, many times unknowingly sent in, will generate an awkwardly high number of calls from those of us that pay for this “lead”. I understand.
The consumer wants and deserves the best of service and honesty. In delivering that, I for one would like an in kind response… any response at all sometimes would be welcomed.
Communication as well as information is the purpose of all our new technology. Are we unable to embrace this new age with our common sense? Common courtesy is not a thing of the past. As a matter of fact, common courtesy is what most customers are yearning for. Technology has made it possible to hide and be less than courteous with one another.
That’s just wrong. Communicate – involve – encourage – promote – include – and continue the trend that was begun so very long ago….