Communicating intelligently with you using digital media, while acknowledging today's marketplace.

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I wonder if the dip really matters – in the long run.

Chips, chips and more chips….

We all like chips – most of us – and these chips are not THAT kind of chip.
The chips I am referring to here are tiny microchip processors that have a very significant application to the efficiency of today’s common mode of transportation. It is already a problem for the auto industry and it will remain one for a “relatively” short time. In the grand scheme of things, a few -or several- months is not a long time. But, in our “do it now”, “I wanted it yesterday”, society it seems like another lifetime of waiting.

So the auto makers – and especially GM – have come to depend on the microchip processors that Taiwan has become very skilled at manufacturing. Intel, our only maker of microchips has recently said that they do not possess the skills or facilities to make these microchips. Auto sales slowed due to: first, a UAW strike, then Covid-19, then re-tooling for ventilators, and then re-tooling again for manufacturing of cars and trucks. Mostly trucks. What happened in the meantime was a surprise to all. 

Instead of folks drawing in and remaining “dormant” as expected due to the Covid-19 “crisis”, it seems everyone was getting out and about, buying cars, trucks, RVs, and, traveling on wheels was once again part of the American pastime. So, automotive sales did not quiet during the 2020 economy as anticipated initially, and, in fact, there was a somewhat unexpected surge in sales in the automotive sector. Good for the economy.

But the supply of chips and the manufacturing of our marvelled four and six wheeled “toys” had fallen desperately behind. Sales far outpaced supplies and now … supplies are too low and everyone is scrambling to find available products to help the consumer with an insatiable desire to “upgrade” or “modernize” their wheels. We, in the automotive industry, instinctively turn to the pre-owned vehicle market and begin to buy our needed supplies there. That has now driven up the value of used vehicles. An artificial effect? Maybe not, but a temporary one for sure. Value is value, perceived or real. Businesses must find a way to remain in existence. If you are not finding what you want today, now… is that really a bad thing? You can answer this one for yourself here. “To each his own” somebody said.

You want to keep the economy going? Get out to your local small businesses, restaurants, shops, beauty parlors/barbers and retailers of all varieties and support them by helping them grow their business. Make sure you are doing more than your share to help your local churches reach the needy folks in our neighborhoods and keep spreading and speaking positivity.

In the long run, this dip will only be a faded memory and the chip will continue to be a major part of our future. Will somebody in America please step up and take the wheel? Let’s get back to being innovators, creators and benefactors to society. Let’s look outside ourselves and reach out to pull others along with us.  In just a few months the manufacturers – and the “chip makers” – will have caught up to the demand and all will return to normal.

Forward. Always forward!

Bill Smith
Desk: 909-527-8177
Fleet and Commercial Director


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What is my experience with criticism about the auto industry?



I “get bumped” every day (someone offers criticism) and I have a chance to respond to “getting bumped” every day. When I hear disparaging words, about the industry and “those salespeople” my challenge is to remember – the auto industry is far from perfect! There is a lot of good happening, within the industry, and as a result of the social impact the industry has, as well. It is the reality of the industry today. People don’t know what they think they do, and that is because we have ready access to research tools like the internet, making us each an instant expert in what we want to research. As a result of instant expertise, or perhaps bad experiences of their own, or that of someone they know, people say things… Continue reading

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Technology and the Mystery Shopper

Working with the new digital world has been intriguing.

An all too common trend of late has been the lack of communication from Phantom Shoppers. The online shopper that sends a request for information, sits back, receives that information and then never replies and certainly will not provide a phone number. It is not surprising that they do not want to provide a phone number. The inquiries they send in, many times unknowingly sent in, will generate an awkwardly high number of calls from those of us that pay for this “lead”. I understand.

The consumer wants and deserves the best of service and honesty. In delivering that, I for one would like an in kind response… any response at all sometimes would be welcomed.

Communication as well as information is the purpose of all our new technology. Are we unable to embrace this new age with our common sense? Common courtesy is not a thing of the past. As a matter of fact, common courtesy is what most customers are yearning for. Technology has made it possible to hide and be less than courteous with one another.

That’s just wrong. Communicate – involve – encourage – promote – include – and continue the trend that was begun so very long ago….

Stay human.

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Chasing after Peace of Mind

Recent studies, recent customers and my own perplexities have me thinking a great deal about peace of mind.

People like Steve, a recent customer who has worked hard at his career – a military career – are making it possible for us all to enjoy the pleasures of life with a freedom that many people in the world cannot experience. We feel blessed, and we should.

The career path, you and I are on, challenges each of us through hard work; involving sacrifice, strife, hardship, suffering and a multitude of disruptions. Distractions that keep us from finding a true peace of mind. We work to provide for family, for self and for community. We look for peace of mind in compensation, accumulated indicators that we are on the “right path” and we measure ourselves by what usually amounts to a “peer-group measuring stick.”

But God‘s Blessings are about the root values of living. Continue reading

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Threatened or tempted with profit, do not compromise your convictions!


Recently I was listening to Dr. Charles Stanley teach on the subject of having “Courage to Stand By Your Convictions”, using Daniel in the Old Testament as an example… What an example!

I was reflecting on my experiences, personal, familial and those of people I have met in so many regions of this land.  How true it is that God will step in, encourage, strengthen and guide us through times when we are challenged to step aside from our convictions.  Remember when someone Continue reading